Community Organizing
Creating Collaborative Ecosystems for...
Engagement, Innovation, Empowerment & Growth for your team, business or professional organization through an intuitive bottom-up approach.
Our Goal
- Give your community a tone, voice and human element that that supports your brand.
- Provide community members with a sense of belonging and a network to connect with others based on shared interests or characteristics.
- to build authentic relationships among your external or internal audience.
- to receive feedback from that community that drives your company’s innovation.
- Harmony provides three cost-effective and time-effective professional consultant solutions, enabling clients to engage professional support over a sustainable period of time, while being able to manage consultancy costs within a clearly defined monthly budget.
86% of of Organizations believe community is critical to their company's mission.
69% of Organizations will increase their investment in community in 2022.
88% have at least one dedicated community manager.
79% of community professionals believe their organizations should take a public stance on DEI issues.
The Problem
- Don’t know who your community is.
- Don’t know what your community wants, which can affect:
- Customer satisfaction
- Retention levels
- Idea gathering and feedback for future products and services
- Inability to reward brand champions
- Haven’t clearly defined your company/organization tone, voice and the human element behind your brand.
- No brand awareness.
- Do not have a collaborative space where your community can engage, innovate and empower each other.
The Solution
- Clearly define the company/organization goals for creating a community.
- Clearly define the community (identity, values, beliefs, behavior, rules of engagement, etc.).
- Determine community engagement strategy.
- Build authentic relationships among the external audience (customers, fans, followers) or internal audience (employees, vendors, team members) using the determined community engagement model.
- Incentivize community engagement (events, rewards, etc.).
- Transition from an everyday brand to a human brand.
Ayanna's Signature Model
Ayanna uses The Network Incubator™ model, her signature innovative community management strategy that creates intuitive communities based upon the ideas that the community generates to sustain itself.
Community Project Highlights
The following highlighted communities have been created and/or developed by Ayanna McMullen
Standing Together 6 Ft Apart
Using theatre as a source of community healing.
Contact Ayanna
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