Community

• Don’t know who your community is.
• Don’t know what your community wants, which can affect:
  • Customer satisfaction
  • Retention levels
  • Idea gathering and feedback for future products and services
  • Inability to reward brand champions
• Haven’t clearly defined your company/organization tone, voice and the human element behind your brand.
• No brand awareness.
• Do not have a collaborative space where your community can engage, innovate and empower each other. 

• Clearly define the company/organization goals for creating a community.
• Clearly define the community (identity, values, beliefs, behavior, rules of engagement, etc.).
• Determine community engagement strategy.
• Build authentic relationships among the external audience (customers, fans, followers) or internal audience (employees, vendors, team members) using the determined community engagement model.
• Incentivize community engagement (events, rewards, etc.).
• Transition from an everyday brand to a human brand.

Ayanna uses The Network Incubator™ model, her signature innovative community management strategy that creates intuitive communities based upon the ideas that the community generates to sustain itself.